Just been looking at Whittington’s (“What is Strategy and does it Matter?”) four Generic Strategies and comparing them with Mary Douglas’s Grid-Group Cultural Theory (see Thompson’s “Organising and Disorganising”) and Cameron and Quinn’s Competing Values Framework (CVF) (“Diagnosing and Changing organisational Culture”).
It is interesting that all three approaches use a quadrant to describe what is, in effect in all three cases, institutional (or organisational) culture. However, there is nothing analogous to Grid-Group Cultural Theory’s (GGCT) Fatalism in the other two models. One way of looking at this comparison might be to say that GGCT is more psychological, that is better able to explain the thought style of an individual subject than the other two.
If we want to understand these models by comparing them, the best way is to focus on the axes rather than the quadrants. Thus:
– GGCT – individual/group – authority/community
– Generic Strategies – deliberate/emergent – profit-maximising/plural objectives
– CVF – internal focus/external focus – flexibility/stability
I think that it is useful to look at these models from a structuralist viewpoint since each one embodies a different pair of binaries. In fact, if we use the Levi-Strauss approach to cultural analysis, we might say that each one embodies a different set of myths about institutions.
But, let us be eclectic. There does seem to be some similarity between individual/group and profit-maximising/plural objectives and internal focus/external focus because they are all concerned with competitiveness versus co-operation, in some way. But the parallels seem a little forced. We could mix and match. For example, suppose you were to construct a grid with one axis individual/ group and the other flexibility/stability. But does this make a meaningful quadrant? Perhaps it might in the context of a specific organisation with a specific type of problem. But, why do some pairs of binaries seem to have more general explanatory power than others?
I suspect that the question, “What is different and what is similar in these three models?” might yield some interesting answers.